Guideline
Guideline
Guideline
Being agile in a constantly
changing industry

The Carlisle Redesign

CORE SERVICES

Branding
Website Design
Web Development
Website Maintenance + Support
Marketing

INTRODUCTION

CARLISLE is more than a fashion brand. It’s a network of Stylists and entrepreneurs who help women find their voice as they find their look. Carlisle’s empowering business model pushed us to deliver equally innovative branding and ecommerce thinking.

CARLISLE continually challenges us to push technology to develop business and selling solutions. That’s just how we love to work. The result went beyond a basic rebrand. We built sales tools that support their in-house marketing team and hundreds of Stylists in the field.

WEBSITE REDESIGN

The CARLISLE tagline is “Anything is possible.” We wanted to match that mindset with a flexible and adaptable website—fitting for a company that’s also a community. With ExpressionEngine as the core CMS we have been able to constantly update existing core functionality and add new features.

“Guideline has been a fantastic resource for our company. They are flexible, resourceful and a pleasure to work with. Highly recommend!”

Caden Stobart
Chief Marketing Officer
Carlisle Etcetera, LLC

POWERFUL SELLING TOOLS

We were able to get immediate feedback on our merchandising and sales tools, from the CARLISLE Stylists who actually use them. Understanding how the Stylists work with clients helped us develop smarter lookbooks and detail pages, and a more helpful find-a-Stylist tool.

TRAINING + SUPPORT

We wanted to make sure that the online system we create wasn’t just a beautiful display of CARLISLE styles, it was also easy for CARLISLE brands to use and update. We provide at-the-ready technical and creative support, working seamlessly with the Carlisle technical and marketing teams.

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