Guideline
Guideline
Guideline
Making IT Personal

The iVenture Identity Redesign

CORE SERVICES

Branding
Website Design
Web Development
Website Maintenance + Support
Marketing

INTRODUCTION

iVenture is one of Florida’s top information technology companies—a status they’ve achieved by recruiting talented employees and delivering above-and-beyond service. Since their founding in 2000, iVenture has steadily won dozens of clients and a shelf full of “best place to work” awards. They now have over 100 employees across three Florida offices.

iVenture’s challenge for us: redesign their brand identity to reflect the qualities that make them successful. This project brought together our core services to showcase iVenture’s winning formula. It’s a design system that grows with them.

LOGO + TAGLINE

Our mission with the logo was to add personality, expressing the friendly-yet-totally-focused approach that helps iVenture attract the best talent. We wanted the tagline to instantly position iVenture as a different kind of IT firm. We created a dynamic tagline to speak to clients, employees and new prospects.

WEBSITE REDESIGN

For the website, we boiled down iVenture’s service offerings to highlight what makes them stand out in their market. The site is built in ExpressionEngine and allows the client to update content and add new features to adapt to new marketing demands.

“Guideline helped forge a strong and versatile identity for our company—and then they executed it creatively across all media.”

Mark Schnitzius
President
iVenture Solutions, Inc.

MARKETING MATERIALS

iVenture’s marketing kit moves through a client’s organization—from office managers to department heads to key decision makers. So we made it flexible, concise and easy to deploy. The messaging is focused and easy to scan at a glance. The content makes complex services understandable, even to non-techie folks. And the kit is editable, so that iVenture can adapt it for key prospects.

FUN WITH THE NEW BRAND

When a new brand identity can come to life in unexpected ways, that’s always a good sign. We created a series of cards for employee events in which the logo appears in everything from comics to crop circles. Suddenly, you’re seeing iVenture everywhere.

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